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- 60K Subs, Jay Clouse & Creator Science
60K Subs, Jay Clouse & Creator Science
Weekly #106 | Proven Strategies from Creator Jay Clouse
George Samuels & Larissa Haywood
June 12th, 2024
Jay Clouse didn’t start with much, just a desire to create and educate. His initial steps involved freelancing in web design and copywriting, which soon led him to start a newsletter for founders and creators. This newsletter was the seed that grew into Creator Science, a platform offering advanced education through a podcast, YouTube channel and courses.
Jay knew that sharing knowledge and building a community were key, with his purpose and mission aligning to grow a thriving community where founders and creators could connect, learn, and grow.
A method for Creator Science
Jay Clouse developed a model called PARTS to guide new creators in building a successful creator business, focusing on establishing one’s purpose and then leveraging their passion with a framework designed to help draw people in, help them earn money for their creations and then establish a system of trust through community and eventually build something that can run itself.
The PARTS model consists of five key elements, that allowed Jay to systematically build Creator Science into a leading educational resource.
Recap of the PARTS framework:
Purpose – why your content exists
Attention – how people find your content
Revenue Model – how attention becomes income
Trust – why people choose to invest with you
Systems – building a machine that operates without you— Jay Clouse (@jayclouse)
4:08 PM • Dec 28, 2022
The Micropreneurial Path
Jay embodies the micropreneur spirit. Despite starting with limited resources, he focused on building a media company rather than a small business. This ambition, coupled with his dedication to providing value and educating others, has set him apart in the creator economy.
My success as a creator traces back to one pivotal moment in 2017.
I was lost in a job I didn't enjoy. I desperately wanted to do something out on my own – but I couldn't get myself to move forward.
So I hired a coach who gave me a simple exercise:
Go for a walk. No phone, no… x.com/i/web/status/1…
— Jay Clouse (@jayclouse)
8:15 PM • Jul 29, 2023
Creator Science Today
Creator Science now boasts impressive stats: over 60,000 newsletter subscribers, 2 million podcast downloads, and 4 million YouTube views. Jay continues to share his insights and experiments with a growing audience, helping creators achieve their own success.
Jay built a team to support his work. Hiring freelancers and employees to handle tasks like video editing, graphic design and admin duties, allowing him to focus on content creation and strategy.
Just did some bookkeeping to compare this year's revenue vs. the same period last year.
My business has six main revenue streams. Here's the breakdown so far (as a percentage of the total):
• Memberships: 44%
• Digital Products: 28%
• Sponsorship: 18%
• Affiliate: 4%
•… x.com/i/web/status/1…— Jay Clouse (@jayclouse)
3:35 PM • Jun 1, 2024
Actionable Nuggets
Focus on quality + consistency: Keep putting out top-notch content regularly to build your brand and keep your audience hooked.
Build a supportive team: Get freelancers or employees to handle tasks so you can focus on strategy and making content.
Join communities and networks: Join creator communities for support, feedback, and collaboration to gain insights and overcome challenges.
Call to Action
Are you ready to embrace your micropreneurial journey? Jay Clouses’s story is proof that anyone can start with little and achieve big things by focusing on quality, building a supportive team and working with communities that want to see you succeed.
You can find Jay Clouse on X, YouTube and LinkedIn and visit Creator Science to learn more about becoming a smarter creator.
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