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IWCD209: Web3 Colors, Brand Perception & Healing

Daily #209 | Do colors impact reality?

Author

George Samuels
March 2nd, 2023

Hey there,

How color plays into generational marketing | Webflow Blog

Generational marketing research and trends tell us that there just might be a shade for every age.

webflow.com/blog/generational-marketing-colors

So I stumbled upon the above article recently while having client meetings.

Color psychology against different generations was the topic of discussion.

This reminded me of a comment someone made on a post of mine just a day ago:

Color is such an interesting area. It impacts a lot of how we engage with reality, yet we often take it for granted.

And sometimes color can be deceiving — because what we perceive to be a certain color, other animals in the animal kingdom (and even some humans) see the same things differently.

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